Content Marketing
What is content marketing?
Content marketing is a type of marketing that focuses on the creation and distribution of content.
This content is designed specifically to engage a target audience with your brand.
Content can be a blog article, a social media post, a YouTube video, or even a podcast.
Benefits of content marketing
- Content marketing can increase organic search traffic to your website.
- Content helps to grow your brand awareness and credibility.
- Content marketing has a higher conversion rate when compared to outbound marketing methods.
- Content can be repurposed and shared across platforms for maximum exposure.
- Content marketing allows brands to connect more intimately with their target audience.
Content marketing services with Wallflower Studios
Wallflower Studios can help your business grow through content marketing by fostering a sense of community, nurturing potential customers from curious to advocate.
Our content marketing strategies are informed by current trends and social research while being sustainably maintained by SEO.
Content specializations
Articles
Fully optimized articles or blog posts for your website.
YouTube Videos
From concept to finished product. We offer YouTube strategies and content creation.
Social Media Posts
We work with most platforms and can create strategies, create content, or provide management of accounts.
Vertical Videos
Vertical videos are the hottest content format. Get vertically shot videos perfect for TikTok, Instagram Reels, YouTube Shorts, etc.
Product Photos
Professionally shot and edited product photos for online or print use.
...and more!
The sky is the limit and content marketing can exist anywhere at any time.
Our Approach
Our three step approach ensures quality from start to finish. Each and every client will be spoiled by our expertise.
Research
Utilizing social research methods to discover opportunities and explore the culture of your brand.
Strategize
Creative content marketing strategy that engages and promotes your brand while utilizing a multi-channel approach.
Create
Memorable and engaging marketing campaigns online and in-person that connect you with your dream audience.
FAQ
Is content marketing effective?
Yes! Conversion rates for brands using content marketing are 6x higher than compared to those that are not.
In a time of ad blockers and digital content, your brand will only benefit from content marketing by increasing your perceived value.
At Wallflower Studios, we also find that content that can live on your website will result in new backlinks, keywords, and visitors.
Is content marketing useful for B2B?
Content marketing is incredibly useful for the B2B sector as it allows you to produce specifically designed content for your target audience.
This is an excellent opportunity to showcase your expertise and passion for your industry while nurturing authentic relationships.
How can content marketing improve sales?
Due to the nature of content marketing, it helps to drive more relevant traffic to your website or social media accounts.
This relevant traffic is composed of visitors who were intrigued by your content, connected on an emotional level, or found value in it and are now possibly ready to engage in reciprocity (making a purchase!).
How much does content marketing cost?
Content marketing costs significantly less than traditional marketing methods while also boosting conversions – but due to the variety of content options, the price of these services can vary greatly.
At Wallflower Studios, we are passionate about sustainable strategies and embracing what you got. We work with budgets of most sizes.
How does SEO and content marketing work together?
A match made in heaven; SEO and content marketing are all about understanding user intent and your audience.
Content created to live on a website can be supported by SEO, which will continue to drive relevant traffic even after you hit publish.
Wallflower Studios is the only marketing agency with culture experts which are uniquely equipped to learn about your audience beyond basic buyer personas.
Where can I order a content audit?
Here! We offer full content audits for websites of all sizes within the tourism, hospitality, and lifestyle sector.
Content audits come with the creation of a content database and Google Data Studio dashboard that is specifically designed with your business goals in mind.