Influencer Marketing

What is influencer marketing?

Influencer marketing is a branch of social media marketing that involves promoting your product or service through influencers or content creators with an established audience, expert knowledge and social influence in their niche.

Influential creators promote products or services on their own social media platforms (Instagram, TikTok, YouTube…) or blogs, ensuring product placements come across authentic and allow brands to tap into their shared target audiences.

Woman influencer selling clothes online

Benefits of influencer marketing

  • Influencer marketing is one of the quickest and cheapest ways to for a brand to reach their target audience, increase brand awareness and sales.
  • Influencer marketing builds credibility and trust — when collaborations are authentic.
  • Influencer-generated content performs better, driving more engagement compared to branded posts.
  • Influencers produce valuable user-generated content (UGC), which can then be repurposed on brands’ channels.
  • Influencer marketing works for all marketing budgets.
Hand holding jigsaw puzzles, Business partnership concept.

How Influencer Marketing Works With Wallflower Studios

Wallflower Studios is passionate about working with the right influencers. From the sea of nano, micro and macro influencers, we identify those who are the best fit for a brand in terms of values, authenticity and target audience.

We’re all about quality and are connected with creators and influencers across the globe who specialize in producing content for tourism, hospitality and lifestyle brands. We can help your brand with an influencer marketing campaign strategy, influencer outreach, campaign management, and talent relations.

Platforms we love working on


Instagram feed and Instagram Stories are two completely different ball games, but we have the strategies and the influencers to help you reach your target audience on both.


Optimized long-form YouTube videos are gifts that keep on giving. Collaborations with YouTubers are perfect for brands looking for long-term exposure.


TikTok is where the best creative minds are at right now. Take advantage of its high organic reach and let TikTokers help you jump on the latest trends – or even create one!

Industry specializations


We source proper travel influencers. The kind that immerse into a destination’s culture and share inspiring, useful information about sights and activities. Not just their latest outfit in front of a photogenic landmark.


Are you looking to promote your restaurant or accommodation? We can connect you with local foodies and travelers or food and travel influencers from abroad, depending on your target audience.


Lifestyle is a broad niche, but there’s influencers for everything. We can help you identify the optimal platforms and content creators to promote your product or service in an authentic way.

Our Process

Our influencer marketing process ensures quality from start to finish. Each and every client will be spoiled by our expertise.

Discovery call

Chatting about your goals and exploring the culture of your brand.


Creating a bespoke influencer marketing campaign and identifying the right influencers for the collaboration.


Reaching out to suitable influencers and content creators, liaising concepts and deliverables within the set budget.

Campaign Management

Ensuring the content is posted on time and includes the discussed deliverables.

Measuring and reporting

Measuring the success of the campaign and reporting results.

Book a free discovery call.


What do influencer marketing agencies do?

Influencer marketing agencies can design and carry out influencer marketing campaigns on behalf of brands from start to finish, or just take care of the outreach and campaign management. They help to identify suitable influencers to work with, ensuring collaborations are authentic, suitable for a brand’s target audience and that the content is delivered as agreed.

What is social media influencer marketing?

Influencer marketing can be done off of social media, but most of it is carried out through influencers promoting a product or brand on their own social media profiles on Instagram, TikTok, YouTube, etc. When social media influencer marketing is done correctly, product placements come across authentic and allow brands to tap into a target audience they share with an influencer.

Why is influencer marketing effective?

Influencer marketing follows the principles of word-of-mouth marketing, which continues to be incredibly effective. Influencers or content creators have an established audience who trust their expert knowledge and recommendations in their niche, allowing brands to spread awareness about their products or services through them, while ensuring social proof.

Is influencer marketing ethical?

It done correctly, influencer marketing is ethical. But unfortunately, a lot of collaborations we come across these days are not. There are influencers promoting products they don’t use, misleading their audience and damaging the reputation of brands in the long run. Not to mention promoting activities that damage the environment, promote over-tourism, dangerous goods or activities… This is why it is really important what influencers you choose to collaborate with and also how the campaign is designed.

Is influencer marketing dead?

Influencer marketing is far from dead. The industry is actually still on the rise and proven to be one of the most effective ways to market your product or service. It just has to be done correctly — with values, authenticity, target audiences, short and long-term goals in mind.

Have another question about influencer marketing?

Reach out 🖐 to us and we will be more than happy to help!